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professional profile

about me

skills

Leadership Writing   Interpersonal Communication    Branding 
Social Media Marketing    Graphic Design    Critical Thinking  Organizational Discipline  Adobe Creative Cloud   Analytical Thinking    Adaptability  Microsoft Office Public Speaking

work experience

June-July 2020

Business Analyst & Visual Designer, Stratex Consulting

Freelance (Worked in New Jersey & Colorado)

[Helps executives in multiple industries to address gaps in their leadership skills and execute their strategies.]
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  • Researched the U.S. car wash industry for potential investor
  • Analyzed market structure, key players and potential opportunities for new entrants
  • Synthesized research findings into comprehensive business model presentation, prototype marketing one-pager, and brand style guide
  • Assisted with presenting the business model presentation and marketing materials to the client for feedback and approval

Project Management Intern, Benchworks, Inc.

Philadelphia, PA

A full-service marketing and advertising agency that specializes in multi-channel branding and marketing solutions for major pharmaceutical companies.
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  • Built proficiency in Webvantage, MailChimp, GMCA, Sharefile, Powerpoint & Excel.
  • Worked on the Pfizer Inc. account:
    • Assisted in patient marketing campaigns for Trumenba, Xyntha and Benefix
    • Meningitis B Prioritization Project
    • Managed email campaigns using MailChimp: Trumenba for meningitis B and Xyntha for Hemophilia A
    • Conducted competitive analysis for Xyntha and market research on hemophilia
With my experience in competitive cheerleading, I've assisted other coaches with teaching technical skills in stunting and tumbling as well as choreography skills to elevate the competitiveness of their routines. I've also taught special needs student-athletes through, what Burlington Twp. calls their Sparkle Team. The Sparkle Team at BT, was the first special needs team to attend and perform at the Universal Cheerleading Association's National Competition in Florida. Through my years of experience in coaching and mentoring student athletes, I've learned that everyone has the spirit of a cheerleader, it's just a matter of embracing it.
Summer 2019

Colleague Communications Intern, Pfizer, Inc.

New York, NY (Headquarters)

[One of the world’s largest research-based biopharmaceutical companies, headquartered in New York.]
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  • Created original content stories/videos for Pfizer 365, an internal digital platform that connects employees worldwide by sharing content that impacts the diversity, culture, and achievements within Pfizer.
  • Managed Box files & Getty images library for upcoming stories
  • Learned about website/content management systems
  • Created archiving system for Pfizer 365 stories from 2014-present
  • Developed “What I Learned This Summer”, a promotional recruitment video for college students
  • Video interview with Pfizer’s Executive VP, Corporate Affairs – 5 Ways Your Summer Intern Can Mentor You
2016 - present

Volunteer Cheerleading Coach, Burlington Twp. & Princeton University

Burlington, NJ & Princeton, NJ

June-July 2020

Intern, Marketing/Virtual Messaging, 

Dillon, CO

[Strategic group of long-time pharmaceutical and Federal executives, with high-level relationships in commercial and government sectors.]
 
  • Rebranded the VBG logo and website
  • Created several animation videos & graphics using Adobe After Effects, Photoshop, Vyond and Canva
  • Built selling narratives aligned with branding effort
  • Aided VBG on a stronger social media presence (LinkedIn profile development & posts)​ to improve their digital engagement
  • Created Awareness Infographics​ that aimed to heighten viewers' awareness of various health topics particularly in Veterans
  • Researched and analyzed key information regarding COVID-19 testing, for a more comprehensive understanding of the marketplace
  • Designed marketing materials for GK Pharma, a women-owned biopharmaceutical company based in Puerto Rico
  • SARS C0V RT-PCR one-pager, for patients nationwide when tested for COVID-19 at designated testing centers
  • Designed an Antibody Testing one-pager for HealthImpact with overview of COVID-19 testing & benefits of COVID-19 Test Kit
2017-2018/2019-2020

Graphic Designer, University Programs

Tuscaloosa, AL

University Programs fosters community and maximizes student development through campus-wide events implemented by UA students. The vision of University Programs is to be the central location for all on-campus programming. They share their resources with other campus departments, student organizations and community partners to assist them in the planning, promotion and implementation of their events. As a Communications Team Member, I was responsible for creating flyers/ digital advertisements to campaign our student-led events and ensure that students come back. The Communications Team's flyers reach every student enrolled at UA. As a result of my teamwork skills, leadership skills, and analytical and creative drive, I played an active role in the student life experience and education at the Capstone.
Summer 2017

Intern, Social Media Marketing, 

Los Angeles, CA

[a creative company specializing in brand strategy and visual storytelling. Across entertainment, media, technology, and culture, we connect audiences through beautiful, design-driven content.]
 
  • Responsibilities include executing social media campaigns, writing copy for our various platforms, pro-actively researching new ideas for the team, and general communications between our internal and external production, creative, and business development teams.

    Responsibilities:
    - Research assigned tasks, events, and conferences
    - Collaborate and ideate with the production & creative departments
    - Track relevant media for trends and help identify media opportunities
    - Write copy for projects for our various platforms
    - Participate in reviews and goals planning
    - Take weekly meeting notes & own follow up
    - Manage social campaigns from start to finish
    - Work on effective social strategies to increase brand awareness
    - Be an active part of case study & BTS brainstorm
    - Coordinate projects, events & press
    - Perform clerical and administrative duties as needed
September 2021-present

education

Class of 2022

University of Southern California

M.S. Digital Social Media
The Annenberg School for Communication and Journalism
Class of 2020

The University of Alabama 

B.A. Communication Studies & African-American Studies
GPA: 3.6, Magna Cum Laude
Dean’s List: Fall 2016; Spring 2017; Fall 2017; Fall 2018; Spring 2019
President's List: Fall 2019

Achievements

Lambda Pi Eta Honors Society for Communications Studies, Spring 2020
Presidential Scholar Award, Fall 2019
Speak Off Competition Finalist, Fall 2017
Business Manager, The Afro-American Gospel Choir, 2017-2020
The Black Student Union, 2016-2020
The Back Faculty and Staff Association, 2016-2017
Women of Excellence Club, 2016-2018

interests

  • Fashion (thrifting, consignment shopping, styling, photo-shooting. I love all things sustainable!)
  • Cooking (I'm a vegan in training and enjoy whipping together different cultural recipes)
  • Painting/Drawing (I like to step away from graphic design, when I can, to go back to my fine arts roots and fine tune my skills)
  • Documentary Movies (On a Friday night, you can find me watching a documentary on various topics of interest. From history and science to health and nature, I love learning about the world around me through film)
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